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February 27 2014

alexanderkivn

The History Of App Pricing, And Why Most Apps Are Free

PricingExperiments FA2  The History of App Pricing, And Why Most Apps Are FreePosted by Mary Ellen Gordon, PhD on Thu, Jul 18, 2013      Many consumer surveys point to an obvious conclusion: most people hate seeing ads on smartphones and tablets. But the truth is, contrary to the desire for an ad-free experience, when faced with the choice between free apps with ads, or paying even $.99 for apps without ads, consumers overwhelmingly choose the free apps and tolerate the ads.In this post we explore that revealed preference for free content over content free of ads by examining four years worth of pricing information for the nearly 350,000 apps that use Flurry Analytics.Our Apps Tell A StoryEach time we download an app, we reveal a little bit about ourselves. A glance at the apps on your phone can indicate whether you are a fan of sports, gaming, or public radio, and whether you love to hike or cook or travel. But our choices of apps also reveal our individual tolerance for advertising, and how we feel about the trade-off between paying for content directly, or paying indirectly by (implicitly) agreeing to view ads.In many cases, apps are available in two forms: free (with ads) and paid (no ads). If you truly can?t stand to see ads in apps, you can usually pay $.99 or $1.99 to eliminate the ads and possibly get some additional functionality too. Even when a specific app does not come in paid and free versions, there are often other apps to choose from, free and paid, that perform very similar tasks like calling a taxi or looking up recipes.So what are consumers choosing? Let?s start by considering iOS apps since they have been available for longer than Android apps. Note that all of our measurements in this post are weighted by user numbers so the apps with more users contribute more to the total trend.People Want Content To Be FreeThe chart below shows how the proportion of free versus paid apps has changed over the years in the App Store. Between 2010 and 2012 the percentage of apps using Flurry Analytics that were free varied between 80% and 84%, but by 2013, 90% of apps in use were free. 

This Lets Developers Assess Users? Willingness To Pay (i.e., Price Elasticity Of Demand) Based On The Number Of Downloads At Different Price Points.

Some might argue that this supports the idea that ?content wants to be free?. We don?t see it quite that way. Instead, we simply see this as the outcome of consumer choice: people want free content more than they want to avoid ads or to have the absolute highest quality content possible. This is a collective choice that could have played out differently and could still # in particular contexts (e.g., enterprise apps or highly specialized apps such as those tracking medical or financial information).Android Users Are Even Less Willing to Pay For AppsUp until now, we have focused on iOS apps because they have been around longer, but what about Android? Conventional wisdom (backed by a variety of non-Flurry surveys) is that Android users tend to be less affluent and less willing to pay for things than iOS users. Does the app pricing data support that theory? Resoundingly.As of April 2013, the average price paid for Android apps (including those where the price was free) was significantly less than for iPhone and iPad apps as shown below. This suggests that Android owners want app content to be free even more than iOS device users, implying that Android users are more tolerant of in-app advertising to subsidize the cost of developing apps. These results also support another belief derived from surveys and some transaction data: iPad users tend to be bigger spenders than owners of other devices, including iPhone. On average, the price of iPad apps in use in April of this year was more than 2.5 times that of iPhone apps and more than 8 times that of Android apps. This is likely to be at least partly attributable to the fact that on average iPad owners have higher incomes than owners of other devices. Developers? Pricing Decisions Were Data-DrivenOn the surface, the rise of free apps could be seen as herding behavior: maybe app developers saw how much free competition there was and decided to make their apps free too. It?s certainly possible that may have happened in some instances, but by digging deeper into app pricing patterns over time, we were able to see that many developers took a much more thoughtful approach to pricing.We looked at historical iOS app data (again because iOS apps have a longer history) to identify apps that have been the subjects of pricing experiments. That typically took the form of A/B testing, where an app was one price for a period of time then the price was raised or lowered for a period of time, then raised or lowered again. This lets developers assess users? willingness to pay (i.e., price elasticity of demand) based on the number of downloads at different price points.The chart below shows the percentage of tested and untested apps that were free (again, weighted by user numbers). The vast majority of untested apps in green were free all along, so it?s most interesting to look at the trend among apps that were subject to pricing experiments, in blue. As shown, there was an upward trend in the proportion of price-tested apps that went from paid to free. This implies that many of the developers who ran pricing experiments concluded that charging even $.99 significantly reduced demand for their apps. The People Have Spoken; It?s Time To Change The Conversation.While consumers may not like in-app advertising, their behavior makes it clear that they are willing to accept it in exchange for free content, just as we have in radio, TV and online for decades. In light of that, it seems that the conversation about whether apps should have ads is largely over. Developers of some specialized apps may be able to monetize through paid downloads, and game apps sometimes generate significant revenue through in-app purchases, but since consumers are unwilling to pay for most apps, and most app developers need to make money somehow, it seems clear that ads in apps are a sure thing for the foreseeable future. Given that, we believe it?s time to shift the conversation away from whether there should be ads in apps at all, and instead determine how to make ads in apps as interesting and relevant as possible for consumers, and as efficient and effective as possible for advertisers and developers.
Learn more: http://blog.flurry.com/bid/99013/The-History-of-App-Pricing-And-Why-Most-Apps-Are-Free

February 07 2014

alexanderkivn

The Ios And Android Two-horse-race: A Deeper Explore Market-share

 The iOS and Android Two-Horse Race: A Deeper Explore Market SharePosted by Mary Ellen Gordon, PhD on Thu, Jun-06, 2013      Within the last four decades, Apple?s iOS and Google?s Android have been locked in to a two-horse race for portable OS control. Previously year, there's been a great deal of focus on the increase of Android and its lead in product market-share. More recently, many analysts began questioning the actual worth of Android?s market-share particularly in the high end cell phone and tablet areas. At Flurry, we believed that it absolutely was important to have a step back and look beyond right product or service numbers to only know very well what industry or areas are now being contested. In this document we just do that, reasoning that there is multiple contest for mobile marketshare occurring simultaneously. We reviewed four years-worth of Flurry?s info to comprehend who is ahead by which contests, discuss the weaknesses and advantages of the competitors, and think about the ramifications for the overall cellular environment.Android Brings In Product Market ShareIt is clear from ads from device makers including Apple and Samsung that Android is winning the race for device market share. Flurry?s own information facilitates this. The amount of Android devices we are following worldwide doubled before year, achieving 564 thousand as of April of 2013. Whilst the installed base of iOS devices that we track has likewise developed over that time, Android pulled forward in effective device share in late 2012 and has maintained that location since. This really is found in the information below. This guide used an interval of just over a year in which the number 1 spot was changing hands. Ahead of that Apple focused the linked unit marketplace following introduction of first iPhone and subsequently iPad. Approximate start schedules of a few of the main iOS and Android products can also be revealed to the graph as factors of reference. iOS Leads In App Market ShareRegardless of Android?s rapid surge and existing lead in system marketshare, iOS continues to lead in terms of time invested in applications. Whole time in Android apps nearly equaled that in iOS apps in March of 2012, however it has decreased somewhat ever since then, following the introduction of the next era iPad. Considering that you will find more energetic Android devices than iOS devices but iOS consumers collectively spend more time in apps, it?s not astonishing that more time per-device is used in iOS apps than in Android apps. The exact portion of time spent in programs per Android device relative to iOS devices is shown below.Does not Software Share Follow Gadget Share why?

Ahead Of That Apple Focused The Linked Unit Marketplace Following Introduction Of First Iphone And Subsequently Ipad.

Software consumption shares don?t follow unit shares the reason why an evident question that appears when considering the charts above is. We assume you can find at-least three possible explanations.One is that at the very least up until now the two prominent systems have helped to attract different types of consumers. Once Apple established the application environment most of the customers who purchased iOS devices were doing this to be able to operate apps on these devices. They were purchasing a pc that fit in their wallet or handbag. In contrast, many Android gadgets were furnished free by providers to contract clients upgrading attribute phones. To the degree that those consumers were only purchasing alternative phones, applications might be a great add-on, however not a central feature of the device. An additional possible reason behind why Android?s share of the app market lags its share within the gadget market is the fact that the fragmented character of the Android ecosystem consequently restricts accessibility to # app information and produces larger limitations to app development. Hundreds of different product designs made by many suppliers manage the Android operating-system. App-Developers not simply need to make sure that their programs screen and function effectively on every one of those devices, nevertheless they also need to take care of the fact that many devices are working a vintage edition of Android as the functions for pushing Android updates out to the installed base of Android devices aren't nearly as effective as those for pushing iOS updates to iOS gadget owners. The last possible reason for the variations in product and software utilization stocks relates to the initial two. It's that the likely richer and larger environment of applications that prevails for iOS feeds on itself. Apps are used by iOS device owners so builders build apps for iOS people and that subsequently produces good activities, word-of-mouth, and further increases in app use. Facet RacesThey're not the only races, while unit share and software share are two crucial races in your competitors for mobile supremacy. Another that's experienced the news headlines recently could be the competition for profits, where Apple may be the apparent head. Apple also currently is apparently winning the battle for developer attention ? probably both because of its share of app consumption as explained above and because both historical evidence and studies reveal that iOS device owners tend to build better advertising and in app purchase revenue.Aside contest that Android seems to be succeeding is that for the earth, where its lower rates and available architecture offer it an edge. Apple has taken notice of this and is fighting back with incentives, payment per month programs and cashbacks in a number of growing nations. In India, for instance, a Times of India article implies that these applications have granted the iPhone a 400% boost in income previously month or two.  Multiple Winners?As we?ve demonstrated, there are multiple contests for mobile market share happening simultaneously. That raises a question about whether that is a momentary state that may eventually give way to an obvious overall champion or if there can be multiple long term winners. For the minute this indicates as though the buyer is earning in that they are able to pick gadgets from two prominent ecosystems in addition to many smaller ecosystems.
See original here: http://blog.flurry.com/bid/97860/The-iOS-and-Android-Two-Horse-Race-A-Deeper-Look-into-Market-Share

January 07 2014

alexanderkivn

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December 13 2013

alexanderkivn

Mobile Analytics

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Mobile Relationship Management (MRM) can end up being a rapidly emerging category associated with consumer engagement in which will help make your brand. View styles inside a variety regarding time, platform, response and also opt-in scenarios. Measuring business impact is actually critical, therefore we supply the reports and also insights needed to optimize your own mobile marketing strategy.


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November 22 2013

alexanderkivn

Size Matters For Connected Devices. Phablets Don?t.

describe the image  Size Matters for Connected Devices. Phablets Don?t.Posted by Mary Ellen Gordon, PhD on Mon, Apr 01, 2013??????

How To Make Cash Android Developer Guide?

Flurry today detects regarding 1 billion smartphones and pills inside use around the world each month. In the last 30 days, we saw activity on over 2,000 unique device models. As the device base grows, we?re seeing an increasing range of screen sizes, from sub-smartphones to full-size tablets and beyond. This poses both challenges and opportunities for programmers that must consider how viewers, usage behavior and app category affinities fluctuate by shape element.This report reveals which form factors plus screen sizes consumers use most, and for what categories. For this study, you focused found on the top 200 device models, as calculated by active users inside Flurry?s system, that represent over 80% of all usage. Doing thus, five groups appeared based on screen size:?1. Small phones (e.g., most Blackberries), 3.5? or beneath screens2. Medium phones (e.g., iPhone), between 3.5? - 4.9? screens3. Phablets (e.g., Galaxy Note), 5.0? - 6.9? screens4. Small Tablets (e.g., Kindle Fire), 7.0? - 8.4? screens5. Full-size pills (e.g., the iPad), 8.5? or better screensMid-Sized Smartphones Dominate. Phablets are a Fad.The top bar in the chart below shows how the best 200 device models break down by shape element in the market. Starting from the left, 16% of devices have screen models which are 3.5 inches or fewer in diagonal size. 69% of devices are between 3.5 inches plus four.9 inches, including iPhone. The light gray are prepared up of ?phablets? like the Galaxy Note. The orange are little pills such as the Kindle Fire plus iPad Mini. Finally, the far right shows that 7% of the device models in use are full sized tablets these as the iPad. The 2 bars under show distributions by active equipment (taking into account that several device models have more users than others) and the amount of app sessions (taking into account that certain device models receive utilized for more app sessions per user than others), respectively.?Notice that while 16% of the device models inside the market are tiny phones, they account for only 7% of active equipment when users per device are taken into account plus 4% of overall app sessions. The opposite is true for pills, that account for 7% of the top 220 device models yet 15% of all active users and 13% of all app sessions. On the little end, we believe this might be considering small device models, including many BlackBerry devices, are older and therefore have fewer active consumers per model. These are typically moreover less well-suited to apps as a result of their little screen models. Full-size pills, however, are perfect for using applications and consequently see a disproportionately higher percent of sessions. They furthermore tend to have more users per device model because this class of devices has been dominated by iPad.

Who Might Iphone Developer Los Angeles?

The ?Is it a phone or is it a tablet? devices otherwise recognised as phablets have attracted interest, yet currently command a relatively tiny share (2%) of the device installed base, and their share of active consumers plus sessions is additionally fairly little.Form Factor Varies by OSNot amazingly, the form element share of device models and active device consumers varies by working program. The chart below shows share of active consumers by shape element for the different OSs. Inspecting the chart, medium phones are the dominant form factor about all operating systems, except Blackberry, which still has more active consumers on small phones. Android owns the phablet market and also has the best proportion of devices using tiny pills. iOS has the best share of active equipment utilizing large pills. The only Windows device models that are inside the top 220 device models in terms of active consumers are medium-sized phones.Tablets Are Gaming MachinesThe chart below shows how total time invested in select prevalent categories is distributed over shape factors.Starting at the best, notice which nearly a 3rd of time invested playing games take places on heavier devices, namely full-sized pill, small pills and phablets. And when they command consumer time invested, they represented only?15%?of device models used inside February and?21%?of individual connected equipment. These variations are statistically extensive.Studying books plus videos, it?s somewhat surprising that pills, which have heavier screens, do not see a bigger proportion of time invested. An explanation for the high concentration in time spent in smartphones may be that customers watch videos from their smartphones on-the-go (e.g., commuting to function about public transit), whereas they choose a bigger screen to watch video (e.g., computer or TV) when at work or house. We expect which pills could represent a better share of time invested in book plus video apps in the future because pill ownership expands and tablet owners branch out into more kinds of apps.Consumers Signal Preference for Smartphones & TabletsAs OEMs experiment with an ever-expanding range of shape factors, programmers should remain focused about devices many accepted and selected by consumers. From our study, customers most prefer and utilize apps on medium-sized smartphones like the Samsung Galaxy smartphones plus full-sized pills like the iPad.? In specific, small smartphones under-index inside terms of app usage compared to the proportion of the installed base they represent, plus might recommend they are not value programmers? help. Phablets appear to create up an insignificant piece of the device installed base, and never show disproportionately excellent enough app usage to justify help. Tablets, on the other hand show the many over-indexing of usage, especially in games. The success some game developers are having with a tablet-first strategy, like dominant game machine Supercell, can furthermore inspire developers of alternative kinds of apps to consider focusing about pills.
Source Link: http://blog.flurry.com/bid/95652/Size-Matters-for-Connected-Devices-Phablets-Don-t

November 01 2013

alexanderkivn

10 Easy Steps To Track, Lock And Wipe Data From Your Android Devices

2. Select the box for "Allow remote lock and factory reset." 3. The "Remotely locate this device" button should already be clicked. If not, click on it. 4. Also check the box to "Allow remote lock and factory reset." A screen will pop up asking for permission to wipe your device. Grant it permission.

October 28 2013

alexanderkivn

welcome to my web journey

welcome to my online journey
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